Teacher Notes

Part A: Selling a holiday in Sydney

Advertising is about selling, so targeting those in the market who are most likely to buy a product or service makes good business sense.  For this reason, advertisers often target those with high disposable incomes.  For related reasons, they often show people from the dominant cultural or racial group in advertising, as this represents a large, and often relatively wealthy, share of a market.

What does this tell you about advertising in Australia?

The following advertisement is a poster, from a series of campaign posters, created by Tourism Australia to promote tourism in Australia.  Your task is analyse this advertisement by looking at it through the eyes of three different Australians. You will do this by completing the same short survey three times, each time from the perspective of a different person.

Look carefully at the image now so you are ready to respond to the survey questions.